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The brand is debuting its new Power Grip Dewy Setting Spray.
April 1, 2024
By: Lianna Albrizio
Associate Editor
ELF Cosmetics will be the first brand in the ELF Beauty portfolio to be featured in a TikTok Shop Super Brand Day, running March 31-April 3, 2024. Company officials say the partnership with TikTok complements ELF’s larger celebration as the brand marks its 20th year in business. The highlight of ELF’s Super Brand Day will be the debut of its Power Grip Dewy Setting Spray. The bi-phase setting mist imparts a dewy finish and sets makeup for all-day wear. The brand wi...
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